It seems
to me that we humans have become excessively dependent on stimuli. Let me
re-phrase - we are over-stimulated. A cursory glance at almost any medium would
confirm that.
Lets
start with our Ears.
We wake
up to an alarm clock. We are attuned to our individual ringtones. Music in the
car as we drive. As we look out we see the guy in the bus or on the street with
his headphones on too. FM on mobile / MP3 player. The traffic sounds, engines,
honking, and street sounds.
Our eyes.
We are so
over-sensitized to the high-end visual imagery of movies, we need HD and 3D TV.
As if the trashy TV serials were not enough, we now want to be
"inside" it. We want wallpapers on our mobiles and laptop. Immersive
graphics in multiplayer XBox, provocative billboards, titillating gossip /
fashion magazines, loud tabloid style newspapers and internet adult X-rated
content.
Our nose.
Perfumes,
deos, shampoos, soaps, talc and hair-perfume [ ?! ] that can be smelt in the
neighbours house. Mouth freshners, car freshners, mosquito repellent with
perfume, Pot Pouri, Fabric freshners, Bathroom freshners and good old
agarbatti.
Our Skin
Thousands of
personal care products that tell us we are all slowly dying and must pay them
money if we wish them to fight it for us. Poor women, they get targeted the most. Earlier felt really bad for them, but now for every ladies product, there is a gent's version as well. Anti ageing cream, sunscreen,
fairness creams, moisturizers, scrubs, natural oils, cleansers, face bleach and
what not.
Our Taste
Food
additives, new restaurants, newer cuisines, noodles-in-dosa, fried idli,
curried pasta and flavoured milks. Fruit Sorbets, chocolates which you have to
earn, energy drinks to remind yourself that you're young, and fruity alcohol to
numb the other four senses.
I'm not
sure if we were designed for such large scale bombarding of our sensory
apparatus, and as a result, I fear we are now getting addicted and also
reaching a state of semi-stupor as our brain gets overloaded. Ever get the
feeling that the people you talk to are so "not present" or have that
vacant Zombie expression all the time ?
Did
I forget to mention the scented, coloured, textured & flavoured condoms ?
2 comments:
I guess you are referring to consumerism that is bombarding our stimuli. But then it's our choice to embrace it or ignore it.
Life without stimuli would be the living dead...
well written buddy
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