Friday, December 02, 2011

Welcome to the 21st Sensory


It seems to me that we humans have become excessively dependent on stimuli. Let me re-phrase - we are over-stimulated. A cursory glance at almost any medium would confirm that.


Lets start with our Ears.

We wake up to an alarm clock. We are attuned to our individual ringtones. Music in the car as we drive. As we look out we see the guy in the bus or on the street with his headphones on too. FM on mobile / MP3 player. The traffic sounds, engines, honking, and street sounds.


Our eyes.

We are so over-sensitized to the high-end visual imagery of movies, we need HD and 3D TV. As if the trashy TV serials were not enough, we now want to be "inside" it. We want wallpapers on our mobiles and laptop. Immersive graphics in multiplayer XBox, provocative billboards, titillating gossip / fashion magazines, loud tabloid style newspapers and internet adult X-rated content.


Our nose.

Perfumes, deos, shampoos, soaps, talc and hair-perfume [ ?! ] that can be smelt in the neighbours house. Mouth freshners, car freshners, mosquito repellent with perfume, Pot Pouri, Fabric freshners, Bathroom freshners and good old agarbatti.


Our Skin

Thousands of personal care products that tell us we are all slowly dying and must pay them money if we wish them to fight it for us. Poor women, they get targeted the most. Earlier felt really bad for them, but now for every ladies product, there is a gent's version as well. Anti ageing cream, sunscreen, fairness creams, moisturizers, scrubs, natural oils, cleansers, face bleach and what not.


Our Taste

Food additives, new restaurants, newer cuisines, noodles-in-dosa, fried idli, curried pasta and flavoured milks. Fruit Sorbets, chocolates which you have to earn, energy drinks to remind yourself that you're young, and fruity alcohol to numb the other four senses.


I'm not sure if we were designed for such large scale bombarding of our sensory apparatus, and as a result, I fear we are now getting addicted and also reaching a state of semi-stupor as our brain gets overloaded. Ever get the feeling that the people you talk to are so "not present" or have that vacant Zombie expression all the time ?

Did I forget to mention the scented, coloured, textured & flavoured condoms ?


2 comments:

Anonymous said...

I guess you are referring to consumerism that is bombarding our stimuli. But then it's our choice to embrace it or ignore it.
Life without stimuli would be the living dead...

nagendra bandaru said...

well written buddy